Christian Businesses From Home: Sharing the Good News of Easter with Your Customers

Christian Businesses From Home: Sharing the Good News of Easter with Your Customers
By: Denise Willms
It's almost Easter, every chocoholic's favorite time of year. To the Christian, though, Easter has even greater significance.

Easter celebrates the resurrection of Jesus Christ after His death on the cross. Because of the resurrection, we have proof that Jesus really was the Son of God and that He had conquered death once and for all. Without Easter, Jesus would be just another prophet or great teacher.

I feel comfortable writing about the importance of Easter in this particular article. My audience is likely to be other Christians or people who are interested in Christianity. If you're a Christian business owner who serves mostly Christians, you probably find it easy to talk or write about your faith with them, too.

For most of us, though, our customers aren’t necessarily of the Christian faith. If that's your situation, is it possible to share to Easter's Good News with the people you serve each day?

Is it even desirable to do so?

Many entrepreneurs and experts believe that there is no place for faith in a business. If that's your belief, I respectfully disagree.

I believe God wants to be intimately involved in every area of your life, and your business is no exception. Why would a God who takes the time to count the hairs on your head because you’re so interesting to Him (Luke 12:7) suddenly lose interest when it comes to something as important to you as your business?

Before Jesus left the earth and ascended to Heaven, he gave us the Great Commission: "Go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit..." (Matthew 28:19 - NIV) As a business person, you don’t have to go very far to find "all nations." They’re regularly coming right to your door, your voicemail or your website.

Every day you communicate and build relationships with people who need Jesus as much as you and I do. For some, you may be the only Christian they know. For these reasons, I believe it's not only important for Christian business owners to share their faith, but also an act of obedience to God.

Now, I’m not suggesting that you go out and preach to your clients or start slipping religious tracts into your direct mail outs. But there are easy, non-confrontational ways to begin sharing your faith, and Easter is an easy time to start.

According to ReligionLink.org http://www.religionlink.org/tip_040309a.php, polls show Easter has the highest church attendance of the year. People who normally don’t attend church or who don't see a need for God in their daily lives, recognize that Easter is somehow important. You can build on that feeling by helping to them reflect a tiny bit more or a little longer on the importance of Easter. Remember, you’re not out to convert anyone. I've often been reminded that we can't convert anyone, only God can. Our job is only to make ourselves available for God’s work.

Your business blog might be the perfect place to being sharing God's love this Easter. Blog posts tend to be a little personal, and are often used to help your audience get to know you. If you have a blog, write a post about your plans for the Easter holiday and talk about the Easter service you’ll be attending. Share briefly why Easter is important to you.

You can do the same thing in your newsletter, or just send a friendly e-mail or note, thanking your customers for their business this year and wishing them a happy Easter. Tell them how you'll be celebrating.

True, it's always possible someone may be offended by even a brief mention of your religious beliefs, but I have found that doesn'’t usually happen. More often, they will just politely ignore it so long as it's not "preachy" or "in their face," meaning, not easily ignored if they choose to do that.

If you're not used to sharing your faith publicly, sharing it with your business associates and clients can feel really scary. Begin by praying about your business and asking God how He would like you to share your relationship with Him, and for His wisdom in doing so.

Even if you already share your faith regularly, it's a good idea to pray about what God would like you to share with your customers this Easter. After all, He has counted all the hairs on their heads, too.
Denise Willms,a homeschooling mother of two, helps work-at-home-moms get targeted traffic to their websites through copywriting, article writing, and press releases. Subscribe to her newsletter, WAHM-Articles Ezine, and receive 105 Power Tips to Get Your Online Business Noticed and Profiting.
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